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The effect of this strategy was evident, as its mobile game revenue surged 45 percent year-on-year to reach .3 million in Q4 2016.
If you've never heard of the dating app Bumble, you've most likely heard of the concept behind it, at least: Download an app, make a profile, then swipe through photos of potential mates.
Live streaming alone isn’t a money spinner — that’s where the business mode comes into play.
Virtual gift-based live video streaming has become highly profitable in China — that’s to say that users buy small “virtual” items that they send to their favorite streamers to get attention, convey their gratitude, etc.
The Bumble app launched in December 2014, and Besides adding photos, you can add your employer, your university and graduation year, write a short bio, and link your Spotify account so people can see what kind of music you like.
One downside is that Bumble only lets you pick from two gender options at the moment.
Momo’s mobile gaming unit has been growing quickly thanks to several big titles like hard-core game Momo Craft and Momo Fight the Landlord.
The company, which was previously backed by Alibaba, went public when it listed on Nasdaq in December 2014.Men using Bumble can swipe through the app and to find matches, but they can't initiate conversations.Bumble was founded by Whitney Wolfe, a cofounder of Tinder who left in 2012 and filed a sexual harassment suit against the company (Wolfe later settled out of court).The rest of the company’s annual revenue was primarily derived from membership fees on the dating side of its business, gifting on its social network and marketing and gaming income.Value-added service revenues from their social network, which totaled .1 million in Q4 2016, mainly consisted of membership subscription revenues and virtual gift revenues.